Work your sales process every week, on the right customers.
You run the important deals yourself. Every week you meet four other founders, keep each other accountable and share what works. The agents qualify, research and draft, and you approve every message.
Founder to founder, 1-on-1 with Adi Gheorghe. We map your sales week and find the biggest leak.
Agents
You
Sales at €10k to €100k MRR, with limited time.
Some founders pause for weeks, even months, and cannot restart. Some work hard on the wrong profile, with the wrong message, or attract the wrong customers with their inbound. Few test anything on purpose, so months pass and they still cannot say who is a customer and who is not. It ends the same way: few intro calls, and MRR stays where it was.
The wrong customers
Three profiles at once, or one that is not defined. The wrong companies get contacted and nobody knows when a profile is validated. A specific profile takes 10 to 15 minutes to qualify by hand, so lists stay half-qualified, and inbound brings the wrong customers in.
The wrong approach
First messages that push the right profile away. Follow-ups late or forgotten. Talks without preparation, so prospects in profile do not become customers. Proposals written from scratch.
Effort consistency
You start, then investors, product or a big customer take you away. Weeks, even months of pause, and restarting is hard: the pipeline went cold and the prospects forgot you. Nobody holds you to it, and your sales people each work their own way.
The learning is slow
No hypothesis written down: which profile, which message, which channel. Contacts go out, replies come or not, and nothing gets compared. After months you still cannot say who is a customer and who is not. You learn alone, and so does each of your sales people.
A group that keeps you selling. Agents that run the heavy parts.
It runs your sales process, from the defined customer profile to the signed proposal. You approve every message and every proposal before it leaves.
The group of five
Five founders, each responsible for sales in their own startup. One weekly session, the same process. You keep each other accountable for the actions you took on, and you share what worked that week. Your sales people work on the platform with you.
The agents, before the talk
They build your ICP, personas and problems from your product, your website, your best customers and what closed. They qualify every account with written reasoning, research it, and draft each first message from that research. Inbound gets answered the same day.
The agents, the talk and after
A prep brief before each intro talk, follow-ups written from the talk, a demo plan, one timeline per company from calls, email and WhatsApp, and the proposal drafted from what was said.
Your AI Agent, every day
It knows your ICP and your pipeline. You ask it for research, a verdict or a draft, and it tells you what changed. Drafts are ready each morning, for you to approve, edit or reject.
One monthly pool of credits. Sorting your contacts is free.
Your AI Agents spend credits on the work that moves a deal: qualifying, researching and finding people. Screening everyone you add, and every message they write, cost nothing. Plans are monthly and you can cancel any time.
Founder
For a founder doing outbound every day.
2,200 credits a month
2,200 credits ≈ 550 people or companies qualified, or about 275 qualified and researched
1 seat · 2 active ICPs
Scale
For a founder and a first sales hire.
6,500 credits a month
6,500 credits ≈ 1,625 people or companies qualified, or about 800 qualified and researched
2 seats · 4 active ICPs
Engine
For a team selling into several segments.
17,000 credits a month
17,000 credits ≈ 4,250 people or companies qualified, or about 2,125 qualified and researched
5 seats · 8 active ICPs
What credits buy
| Qualify a person or company | 4 credits |
| Research a person or company | 4 credits |
| Enrich a person or a company | 2 credits |
| Find people at a company | 3 credits |
| Find someone's email | 1 credit |
| Write a message | Free |
| Screening: a quick check of everyone you add, against your ICP | Free |
Who sits in the room with you.
Every week you sit with the same four founders. Here is who they are, how we place you, who hears your numbers and what happens when you miss a week.
What happens every week?
One online session a week, with the same founders. Four other founders ask you what you did on the actions you took on, and you ask them the same. You share what worked that week: which profile answered, which message got replies, what closed.
Who are the other four?
Founders who passed the same 30-minute call as you: B2B tech, €10k to €100k MRR, deals above €10k a year, each responsible for sales in their own startup. We place you with founders at a similar MRR stage, so the numbers you compare are close.
In my language, at an hour I can make?
We place you by language and time zone. A group runs in Romanian or in English, depending on who is in it, at a weekly hour that works for the five of you.
Can a competitor end up in my group?
No. We look at who each startup sells to before we place it, and two startups that sell to the same customers never share a group. If you still want another group, you ask and we move you. You do not have to give a reason.
Who hears my numbers?
Your group and us. Every participant accepts the same confidentiality commitment, and it continues after they leave the group. Nobody makes their own recordings. We record the sessions to prepare notes and summaries, only your group sees them, and recordings are deleted within 12 months.
What if I miss a session?
You post your numbers and your actions in writing before the session, so the group still sees them. If a founder keeps missing sessions, we talk with them, and they may lose the seat.
What founders share in the group is peer exchange, not professional advice. We can remove a participant who breaks these rules or disrupts the group.
Every week, instead of in bursts.
A sales month per person, today and with Doers Movement. The conversion rates are the same in both columns. What changes is the volume the agents make possible, and that it happens every week.
Before · your sales month today, in bursts
- 200 prospects qualified by hand, 10 to 15 minutes each
- 50 in profile contacted
- 30 hours a week on the heavy parts, when it runs
- Every sales person works their own way
After · with Doers Movement, every week
- 1,000 prospects qualified by the agents, with written reasoning
- 250 in profile contacted
- 8 hours a week on approvals and prep, 10 to 12 in conversations
- One process for the whole team, visible every week
Per person on sales, per month. 6% from contacted to intro talk in both columns. These are our working assumptions and we measure them on the first startups.
An agent at every stage.
From the defined customer profile to the signed proposal. Each stage leaves data the next one uses. Status: September 2026.
| Stage | What the agent does | Status |
|---|---|---|
| Define the ICP | Builds the ICP, personas and problems from your product, your website, your best customers and what closed. Every change is a new version. | Live |
| Find & filter | Qualifies every account against the ICP with written reasoning. Researches the company and the contact. | Live |
| Contact & inbound | Drafts each first message from real research. Reads replies and classifies intent. | Live |
| Intro talk | Prep brief: who they are, why now, the questions to ask, the closing path for this persona. | End of 2026 |
| Follow-ups | Writes the follow-ups from the thread and the talk notes, times them, keeps the CRM updated, routes hot leads to your calendar. | End of 2026 |
| Demo | Demo plan built on the talk notes. Captures what landed and what did not. | End of 2026 |
| Notes & history | Calls, email, LinkedIn and WhatsApp with a customer in one timeline, per contact and per company. | End of 2026 |
| Sales advisor | Your AI Agent answers, researches and drafts on request. Next: a daily action plan with your next action and follow-up timing, and coaching from your own wins and losses. | Live daily action plan coming soon, coaching end of 2026
|
| Proposal & close | Drafts the proposal from the talk and demo input. Suggests the closing move. | End of 2026 |
| Across the process | The weekly group of five founders, and the Orchestrator that runs every agent and keeps you on the process. | Live |
-
Define the ICP
LiveBuilds the ICP, personas and problems from your product, your website, your best customers and what closed. Every change is a new version.
-
Find & filter
LiveQualifies every account against the ICP with written reasoning. Researches the company and the contact.
-
Contact & inbound
LiveDrafts each first message from real research. Reads replies and classifies intent.
-
Intro talk
End of 2026Prep brief: who they are, why now, the questions to ask, the closing path for this persona.
-
Follow-ups
End of 2026Writes the follow-ups from the thread and the talk notes, times them, keeps the CRM updated, routes hot leads to your calendar.
-
Demo
End of 2026Demo plan built on the talk notes. Captures what landed and what did not.
-
Notes & history
End of 2026Calls, email, LinkedIn and WhatsApp with a customer in one timeline, per contact and per company.
-
Sales advisor
Livedaily action plan coming soon, coaching end of 2026Your AI Agent answers, researches and drafts on request. Next: a daily action plan with your next action and follow-up timing, and coaching from your own wins and losses.
-
Proposal & close
End of 2026Drafts the proposal from the talk and demo input. Suggests the closing move.
-
Across the process
LiveThe weekly group of five founders, and the Orchestrator that runs every agent and keeps you on the process.
Every conversation with a customer in one place. Your agent on WhatsApp.
Not live yet. This is what we are building next with the founders on the platform.
Every channel with a customer, on one timeline
Email, LinkedIn, WhatsApp and calls with a customer land in one place, per contact and per company. Today what was said sits in three apps and in your memory.
- One history per company, with every person you talked to there
- Your sales people see the same history you see
- The prep brief, the follow-ups and the proposal are written from it
Ask about a prospect, right on your WhatsApp
You ask questions about a prospect in your pipeline and work on it with your AI Agent, right on your WhatsApp, from your phone, without opening the dashboard.
- The same AI Agent that knows your ICP and your pipeline
- Questions about one prospect or about the whole pipeline
- Answers from your own data: the verdicts, the research, the history
A system for testing your ICP.
It helps you find out who is worth contacting, shows the evidence, and lets you change the profile when the evidence says so.
ICP, personas and problems, as a structure
Your ICP here is a structure the agent reasons over: the company shape you sell to, the buying roles inside it, and the specific problem each role feels.
- ICP defines company shape: industry, size, geography, stage
- Personas are the buying roles inside it, with their own criteria
- Problems carry the language each persona uses for their pain
A written verdict on every account
Every company and contact gets a verdict with written reasoning, recorded against the exact version of the ICP it was judged on.
- Hard filters first, then AI judgement on your own criteria
- Every verdict stores the reasoning behind it
- Sharpen the ICP and the agent re-qualifies against the new version
The agent proposes. You approve.
Nothing leaves the system on its own. When the agent wants to add a contact, match a persona or send a message, it creates a task. You approve, edit or reject it in one click.
- One inbox for everything waiting on you
- Edit a draft inline before approving it
- Your own edits apply instantly, no queue
Learn which ICP closes
Every message records the persona, problem and framing that produced it. When deals close, you see which ICP produced them, and you retire the ones that take your week and return nothing.
- Each message snapshots the ICP thinking behind it
- Full timeline per contact and per company
- Retire an ICP when the evidence says so
Your own flows run when you run them.
With Clay, n8n and a GPT prompt you can build a good part of what our agents do before the first talk: qualify a list, research an account, draft a first message. Here is what those flows leave open.
They run when you run them
The month you turn to investors or product, your flows stop with you. Nobody notices and nobody asks.
Four other founders ask you every week what you did, and new drafts wait for you every morning.
Nothing tells you the ICP is wrong
Your prompt repeats your own idea of the customer. If that idea is off, the flow qualifies the wrong companies, only faster.
Every account gets a written verdict you can read and disagree with. You change the profile on who answered and who converted, and the agents qualify again on the new version.
You became the maintainer
An API changes, a scraper breaks, a prompt stops working. You are the only one who can fix it, and every hour in the flow is an hour you did not sell.
We build and maintain the agents. Your hours go to conversations and to the important deals.
Your sales people did not build them
The flows live in your head and in your accounts. Each sales person keeps working their own way.
You and your one to five sales people work one process, visible every week: who was contacted, why, what was said, what is next.
How many hours did you sell last week?
Pick the honest one.
Pick one and I will tell you where we start on the call.
For founders who already sell.
If you are not in profile yet, we tell you on the call.
You are a fit if
- B2B tech startup, subscription or % fee
- Between €10k and €100k MRR
- ACV above €10k a year
- Demo-led sales: “get a demo” or “contact for pricing” on your site
- You already spend 20+ hours a week on the sales process
- You run the important deals yourself, with one to five sales people next to you
Not a fit yet if
- You have not worked a sales process yet. We help founders who hit a wall
- You sell low ACV (€50 a month) to a broad audience
- You want a send-and-forget spam tool
- You want the AI to close for you. Humans close deals
Two founders who lived the problem.
Ten years on the founder side, agents in production since 2022. We built the agents for our own sales first, then found the same problems in every founder we work with.
Co-founded 8 startups, among them Growceanu, a top angel investment platform in CEE. Helped 31 startups raise €5.9M+ and took part in 40+ angel rounds. 5,000+ startups evaluated. Partner in Asternova VC.
12 years building technology. Decisive role in products for companies with €280M annual revenue and millions of users: Zitec, Omniconvert, Sameday. Founder of Cubeo AI, the AI infrastructure the product runs on.
What founders say about working with Adi & George.
Recommendations from Adi's and George's LinkedIn profiles, written by founders Adi mentored and advised, by people Adi worked with, by engineers who built products with George, and by customers of Cubeo AI, George's company and the AI infrastructure Doers Movement runs on. Each card says how the person knows them.
… It's incredibly easy to set up, requires no coding, and simplifies building a team of AI powerful assistants in a way that's perfect for individuals and teams alike!
During our early stages at @Helperz when we were seeking our initial investment from Growceanu, Adrian played an instrumental role in guiding us through this difficult process. […] He even threw in some golden tips on finding the right co-founder who'd vibe with our startup's culture and the best ways to get customers on board.
Adrian is able to build strong customer relationships, demonstrating empathy, and building genuine connections. […] Adrian's willingness to share his knowledge on tech startups growth makes him a valuable mentor.
Adrian's accountability sessions were instrumental in identifying areas for improvement in our daily business operations. His strategic approach and insightful guidance significantly contributed to our success.
… he is not only very knowledgeable in all the aspects that drive an early-stage startup forward but he also really understands what you're going through emotionally. Sometimes, being an entrepreneur can feel lonely and having someone like Adi that has your back is invaluable.
… when he works with you he goes so deep into your world and processes that it feels like he's part of your own team. That mix of care, drive and sharp insight has been invaluable to me and I'm grateful for the clarity and momentum his mentorship has given me and us as a team.
Working with Adi made it easier to let go of my initial ideas, pivot, redesign, test assumptions, and refocus when necessary. […] Adi saved me a lot of money by helping me avoid the common mistake of building a product first, only to realize later that no one would buy it.
… without my sessions with him, I don't think I would have progressed as quickly with my startup or secured clients so soon. I really appreciate the check-ins he does throughout the week, they do keep me motivated!
I have worked with George on the same project for 3 years. He has strong communication and technical skills. He is a very reliable person and is willing to help others improve their knowledge. […] George quickly understands the business requirements and is able to provide great technical solutioning.
Cubeo AI has transformed the way we approach both sales and implementation. Our response times were reduced by 7x, and we now manage 50% more inquiries without expanding our team. The AI Agent's ability to target the right software features in sales calls has made our pitches more effective […]
Working with Adrian has helped me to find clarity in my goals and understand where I need to focus my efforts […] acquire my first clients and go from 0 to 1 and beyond.
He fast understands the business logic and gives technical solutions. He has success on leading a team in the delivery of large complex web applications and he is familiar with latest technologies. […] He is shipping software that improves the user experience and constantly improving his work.
Partnering with Cubeo AI has been one of the most significant decisions for Soltzu. […] We've streamlined content creation and digital marketing, reducing our content production time by 8x and increasing client engagement by 30%. With Cubeo AI, we can now create customized AI Agents that handle everything in one integrated platform.
I was facing really big challenges in my start-up and within a few sessions Adrian was able to help me clarify my goals and create actionable steps to get me through a turbulent period.
Adrian is one of those people I value having around when discussing a business or a new idea. He has a great ability to ask the right questions and quickly understand the key factors that influence a business.
… Without any coding experience, we set up a team of AI Agents that handle everything from researching the latest trends to writing and editing our newsletters. As a result, we've reduced our newsletter and content creation time by 70% and increased reader engagement by 35%
From our collaboration, it's evident that Adrian possesses a deep understanding of the challenges faced by startups and founders. His ability to quickly grasp our situation and offer clear, actionable advice was remarkable.
Adrian is the man who helps you answer things you never thought to bring up. He asks you difficult questions, but which are essential in your growth and development path, because only this way you can have a clear picture of what you are doing and where you want to go.
As a marketing consultant for numerous tech companies, there are moments when I seek advice from industry experts […] Adrian is one such expert I turn to for guidance. […] He helps me stay on track and deliver consistent results month over month for my clients.
Adi guided me during the first steps of finding a co-founder. He has a well thought out process that helped me get from a place of uncertainty to a point of clarity with actionable steps.
He's been involved in many of the VC teams and in the startups I've worked with over the years, but more than the know-how he had, I was impressed with the way he conveyed that know-how so that everyone in the deal felt comfortable and well prepared.
… I believe anyone would get a lot of value from a chat with him regarding business ideas, battle testing them and putting them in motion without wasting time or just improving their life.
Excerpts, in their own words. All recommendations are public on Adi's and George's LinkedIn profiles. The Cubeo AI ones are from the Cubeo AI website.
Shape the product with us.
The first 100 doers who are active on the platform and contribute to it get more than the product. You contribute by working your process on the platform every week, telling us what works and what does not, and voting on the roadmap in the weekly community call.
Book a 30-minute call →First 100 active doers
- You shape the way we build the AI engine for tech startups
- A personalized case study of your startup, plus posts on our social media
- Queue priority for our podcast
- Exposure to 12k founders and 3k investors
- Extra deals and revenue opportunities
- A chance to get phantom shares and the founding partner title, for your contribution
- Hall of fame and lifetime benefits
- Extra exposure as our audience grows
Questions founders always ask.
Let's look at your sales week.
30 minutes, 1-on-1 with Adi Gheorghe, founder to founder. No slide deck. We map your current sales week and find the biggest leak. If you are in profile, the call unlocks your 7-day free trial on your own list and we place you in a group of founders at a similar stage, in your language. If you are not, we tell you on the call.
- 1Bring one ICP you are actively selling to
- 2Bring one real list you would work this week
- 3Bring your numbers from the last 1 to 3 months: contacted, intro talks, demos, closed
- Existing database of potential customers
- Contacted, intro talks, demos
- Closing and conversion rates
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